DBA in Sales and Marketing

Duration:
18-24 Months

Credits:
90

Starting Date:
Next Week

Thesis:
Required

Thesis Language:
English

French. German &
Other Languages Available

Study Language:
English

Transfer Credits:
Available

Study Methods:

Dual Award: Available

DBA From Azteca University

The Doctor of Business Administration (DBA) in Sales and Marketing is the highest level of education available to ambitious and practical professionals in the field of getting people interested in the goods and services being sold, as well as the activities that lead to the selling of goods or services, who seek to influence the Business and Management market from the practical aspect.

Institut Avrio de Genève offers international candidates the opportunity to acquire world-class education from the comfort of their home or anywhere else. No more flight expenses, accommodation issues or leave the work. Our Virtual Doctorate in Sales and Marketing has acquired the best minds in the world to create a program for our students to further them within their professional spheres.

The Online Doctorate provides the candidates with a selection of courses within the 1-year taught program based on theory and additional aspects of marketing. Our courses include Sales and Marketing, research methodology, project management, global management, and information analysis.

Avrio Institute, in collaboration with its partner Universities in the Americas and educational Institutions in the UK, offers a combination of coursework and a DBA dissertation that enhances the role of industry-based research that provides managers, professionals, and executives with advanced academic tools to increase the efficiency of their research skills and equip them with the tools to improve their performance in decision-making and planning.

In order for the candidate to benefit from the program as much as possible, the study program has been customized to suit your professional educational background without losing sight of what you aspire to reach. Therefore, in addition to the main regular DBA program, 18 majors are offered under the DBA program. The specialization means that you will have to study Sales and Marketing subjects, in addition to the general subjects, and that your DBA dissertation has to be in the field of Sales and Marketing. Taking into account that specialization does not mean “isolation”, but rather delving into the depth of an aspect of Sales and Marketing, and how it affects and is affected by other aspects of the Businesses.

Our distance education program aims at developing the following abilities within the candidates:

  • The knowledge and expertise to publish in peer-reviewed journals
  • To be able to develop and practice new theoretical models and frameworks
  • To analyze contemporary research methodology and be able to apply it
  • To modify policies and improve professional practices within sales and marketing
  • To identify, analyze and generate new methods and solutions to existing problems
  • To create tactics and strategies to advance effective change within organizations and subsequently in the world
  • To be innovative and hone leadership qualities

Our eLearning platform equips candidates with contemporary methods of improving sales and marketing. Promoting products and e-marketing will be seminal courses within the program. From differentiating between online and offline sales and marketing to develop new criteria and solutions to the issues rearing their heads while companies fluidly transition from one to the other.

Through the Dual DBA qualification, candidates not only gain academic information and skills but also gain the competitive advantage by obtaining a European DBA and an American DBA makes them more in demand for work as they are more able to contribute effectively in the world of business and management.

Program Summary

DBA Study Program

  • Credits: 90
  • Estimated Duration: 18-24 Months
  • Study Language: English
  • Thesis Language: English
    Available in French, German, Spanish or Arabic.
  • Research Words: 50,000 ±15%
  • Study Methods:
  • Starting Date: Next Week
  • Transfer Credits: Available
  • Scholarship: Available
  • Awarded Diploma: DBA in Sales and Marketing
  • Dual Award: Available/Optional
  • Second Award: Degree » from Azteca University
  • DBA Credits: 120
  • Additional Fee: Yes, find the Fees section
This innovative and comprehensive program is designed to provide professionals with an advanced level of expertise in the field of business administration. The program offers a variety of specializations, including strategic management, marketing management, finance and banking, entrepreneurship, leadership and organizational change, and global business management.

What is DBA?

A DBA, or Doctor of Business Administration, is a terminal professional program in the field of business administration and Management. It focuses on advanced business theories, practices, and research methodologies. Unlike a Ph.D., which is primarily a research-oriented academic program, the DBA is designed for experienced professionals seeking to apply advanced business knowledge in real-world scenarios.

Who is this Program for?

The Online DBA program at our Institute is designed for professionals with significant managerial experience and a strong academic background. It is ideal for:
  • Mid- to senior-level executives: Executives seeking to gain a deeper understanding of business strategies and management practices to lead their organizations more effectively.
  • Entrepreneurs: Business owners who want to sharpen their skills and grow their ventures by leveraging advanced business knowledge.
  • Consultants and advisors: Professionals providing business consulting or advisory services, aiming to enhance their expertise and credibility.

Study Benefits

By enrolling in the Online DBA program, students can expect the following benefits:
  • Advanced business knowledge: A deep understanding of various business disciplines, including management, marketing, finance, operations, and organizational behavior.
  • Leadership skills: Development of leadership and decision-making capabilities to tackle complex business challenges.
  • Research proficiency: Training in research methodologies to conduct meaningful and applicable business research.
  • Networking opportunities: Interact with a diverse cohort of professionals, faculty members, and industry experts, building valuable connections for future collaborations.

Online DBA Benefits

The Online DBA program at the Swiss Institute offers several advantages:
  • Flexibility: Study from anywhere in the world, allowing you to balance your professional commitments while pursuing higher education.
  • Engaging learning experience: Access to multimedia content, interactive discussions, and virtual collaboration tools to enhance the online learning experience.
  • Personalized support: Dedicated online support for academic queries, technical assistance, and program-related guidance.
  • Global perspective: Interact with professionals from various countries, gaining insights into international business practices.

Program Duration:

The Online DBA program is structured to suit the backgrounds of the candidates:
  • Master’s Holders: 2 academic years / 18 Months (4 semesters)
  • Non-Master’s Holders: 2 full years / 24 Months (5 semesters)
During the program, candidates will complete coursework over one year and dedicate an additional year to the research and writing of their doctoral thesis.We understand that individual circumstances may vary, and some students may require additional time to complete the program. Upon request, the duration of the Online DBA program can be extended to accommodate specific needs.

DBA or PhD? Which is better for you?

While both the Doctor of Business Administration (DBA) and the Philosophy Doctorate (Ph.D.) in Business Administration share some similarities in terms of academic rigor, they also exhibit several differences. Pursuing a doctoral program sets high standards for advanced learning, and obtaining an online Doctorate in Business Administration can lead to better career opportunities, improved professional positions, and increased earning potential.The DBA and Ph.D. programs are essentially on the same level, both being well-regarded and esteemed qualifications. They entail intensive and demanding coursework in business administration, with a strong emphasis on research. Completing either program equips graduates for managerial and consulting roles, as well as opportunities in research and academia. The DBA specifically caters to experienced professionals in the business field who seek to further their careers by pursuing an online doctorate program.One advantage of the DBA program is its relatively more manageable requirements, enabling many students to complete it within the expected timeframe. In contrast, a considerable number of Ph.D. candidates struggle to finish within the regular duration. In other words:
  1. Applied Knowledge: While a Ph.D. primarily emphasizes theoretical research, a DBA focuses on the practical application of advanced business concepts. DBA candidates gain valuable insights that can be directly applied to real business challenges.
  2. Professional Development: DBA programs often attract mid-career professionals seeking to enhance their leadership and strategic decision-making skills. The emphasis on real-world problem-solving makes DBA graduates highly sought after by employers.
  3. Research Relevance: DBA research is often industry-oriented, directly addressing current business issues and providing actionable recommendations for businesses and organizations.
  4. Time and Cost Efficiency: DBA programs typically have a shorter duration than Ph.D. programs, enabling professionals to acquire a terminal award without an extensive time commitment.
The Online DBA program provides a unique opportunity for professionals to gain a competitive edge in the business world. With its emphasis on practical application and flexible online delivery, this program is tailored to suit the needs of ambitious individuals seeking to elevate their business expertise and careers.

Enroll Today!

Start your journey to a brighter future today! Apply for the Bachelor's program and take your career to the next level.

Please check the fees section.

Please check the Transfer Credits section

To find out all admission requirements and deadlines, please check the Admission and Deadline section

To find out all details about Accreditation and Recognition, please go the main menu and click on quality assurance.

The below text presents the standard regulations. Nevertheless, in cases where applicants hold a special status, their application will be assessed according to their comprehensive curriculum vitae.

Admission Office

Transferring Credits into DBA Program

Students must have completed a Bachelor’s and a master’s program with at least 240 credits or equivalent to apply for this program.
The specific requirements for transfer credits may vary from school to school. It is important to check with the admissions office of the school you are interested in attending to get more information./su_pullquote]Students who have completed 60 ECTS credits or equivalent in a DBA program may be able to transfer credits to skip some courses and/or one year in the DBA program. However, they will still need to complete the remaining credits (at Least One year for thesis work) in order to graduate.Furthermore, Students who are they are at the defense stage may be able to transfer credits to enroll at the same stage of the program. This means that they will only need to complete the thesis in order to graduate. The expected duration is one academic year (9-10 Months)Eligibility RequirementsTo be eligible for transfer credits, students must meet the following requirements:
  • The previous institution must be legally registered in its country.
  • The student must have completed a bachelor’s and Master’s degree with at least 240 ECTS credits or equivalent.
  • The student’s previous coursework must be relevant to the program they are applying to.
  • The DBA credits are no less than 60 ECTS or equivalent.
Benefits of Transferring CreditsThere are several benefits to transferring credits into the DBA program. First, it can save students time and money. If a student has already completed some of the required coursework, they will not have to retake those courses. This can save students a significant amount of time and money.Second, transferring credits can help students to graduate sooner. If a student is able to transfer enough credits, they may be able to graduate in less time than if they started from scratch. This can be a major advantage for students who are eager to enter the workforce or continue their education at the doctoral level.Conclusion: How to Apply for Transfer CreditsIf you are considering transferring credits into the DBA program, we encourage you to contact the admissions office which will be able to provide more information about the transfer credit policy and how to apply for transfer credits.

The Modules of the Academic Year

Module Aims and Description
What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles.
Every business operates in unique market conditions. To compete successfully, managers need to collect detailed information about the market and the competition. Only then can they plan strategies that they hope will increase profits or sales levels perhaps by reducing costs, by entering new market segments, or by increasing their share of their existing market.
Learning Outcomes
– Describe the various types of market and explain their affects on companies operating in them.
– Identify the current strengths and competitiveness of a company.
– Explain how analysing the competition can help an organisation to select a suitable strategy for the future.
– Carry out research to investigate your company’s and your competitors’ performance, products and services.
Module Aims and Description
Do problems pose a threat or are they an opportunity to improve? Here, learners will figure out how to turn a problem into an advantage.
The world of business moves rapidly, and organisations need to respond quickly and flexibly to ever-changing conditions. Competitors bring out new products, new suppliers become available from countries around the world, customers quickly reject last year’s products and demand new ones, organisations continually search for improved ways of working, seeking ever greater efficiency and quality, the list is endless.
This module looks at ways in which managers can think creatively and solve the problems that they encounter in a rapidly changing environment.
Learning Outcomes
– Describe theories about creativity and apply them to individuals and teams that you manage
– Describe the stages of a systematic creative process, and explain how this process can encourage creativity
– Identify and clarify problems and look creatively for possible solutions
– Compare possible solutions to problems and identify the solution that will give the required benefits
Module Aims and Description
This module looks at three ideas that have a huge impact on organisations. However, each of them acts in a rather subtle way, and it’s not easy for managers to have an effect on any one of them.
Overall, the aims are that the environment that we leave to our children will be no worse than we inherited; that our organisation should act ethically towards its employees and everyone else in our society; and that the various stakeholders should all be treated fairly and in an open and transparent manner.
As we said at the start: all three of those ideas have a major impact on organisations. Your challenge in this module is to assess their impacts, and then to see how you can use the ideas to create further improvements in your own organisation and your work as a manager.
Learning Outcomes
– Describe organisational culture and analyse aspects of it in the workplace.
– Identify your organisation’s stakeholders, and analyse their expectations and influence.
– Compare different ethical perspectives and discuss how they may all be used when making decisions.
– Explain the relevance of corporate social responsibility for today’s organisations in relation to social, environmental and governance issues.
Module Aims and Description
The word quality is used in a wide variety of contexts in organizations. We refer to a quality product, a quality company, a quality procedure or a service that was of high-quality. So what exactly does quality mean? Does it mean conformance to specifications? Does it mean a product or service without flaws? Does it mean excellence? Today quality is inextricably linked with customer satisfaction – the customer’s view of quality is the only one that matters. We explore what this means in practice and what is required of organizations to satisfy stated or implied needs and gain customer satisfaction.
Learning Outcomes
Can the skills be learned? This module shows you how you can follow a systematic process of comparing what skills you have with the skills that you need in your current and future work. You can then plan how you will fill any gaps in your skills.
Module Aims and Description
The impact of recent technological innovations on both personal and work life, such as mobile phones, web purchases, and satellite navigation systems. The adoption of systems like Total Quality Management and Quality Circles in organizations to encourage continuous improvement through minor innovations.
The module introduces the concept of innovation, which encompasses various activities from inventing new products to making small process changes. The subsequent sections focus on how innovation occurs, identifying and pursuing business opportunities, and presenting a persuasive business plan to secure funding. It also explores the role of innovation within organizations, including fostering a culture of innovation and innovating the business model.
Learning Outcomes
– Describe and assess the factors that are most likely to drive innovation in your organisation
– Develop an innovation process from the original idea to planning implementation
– Assess different ways of identifying and evaluating opportunities
– Describe ways in which organisations can encourage and facilitate innovation
Module Aims and Description
Decision-making is a key task for every manager. Many senior managers are paid high salaries simply because they are able to analyse large quantities of information and reach a good decision. Middle managers will have to make decisions about how their team or department will carry out particular tasks, and will need to decide on a suitable work plan. Even the most junior manager will be expected to make a decision when a team member asks questions such as “What do you want me to do next?”
Learning Outcomes
– Explain the importance of making good decisions.
– Describe and compare a range of ways of collecting the information needed for decision-making.
– Describe and compare a range of ways of generating options.
– Discuss the different techniques that can be used to select the most suitable option.
Module Aims and Description
There are many theories concerned with management and the various models developed from these theories. This module looks over these theories with real life examples.
Learning Outcomes
– To understand and compare the various approaches to research on business, management and organisation
– To discuss the advantages and disadvantages of the various research methods
– To compare, contrast and assess the relevance of the contributions of key management thinkers
Module Aims and Description
Planning for influences on the business outside your control.
Learning Outcomes
– Analyse the macro environment in which an organization resides
– Analyse the competitive forces in the micro environment
– Examine the role of scenario planning in envisaging different models of the future and enabling organizations to be better prepared for uncertainty
– Explore how internal strategies can be developed to respond to the external environment
– Apply learning to strategic problem definition
Module Aims and Description
Soon
Learning Outcomes
Soon
Module Aims and Description
Soon
Learning Outcomes
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Module Aims and Description
Students will gain a thorough understanding of the process of strategy formation, development and implementation to improve organisational performance and create competitive advantage.
Learning Outcomes
Soon
Module Aims and Description
Students will develop a critical understanding of international marketing strategy in the context of global operations. Students will learn to effectively satisfy the strategic objectives of organisations in domestic markets and across national borders.
Learning Outcomes
Soon

Admission Criteria

To enhance the acceptance rate for admission to our esteemed institute, we would like to inform you about the essential documents required for the minimum level of admission. However, please be aware that meeting all the requirements does not guarantee automatic acceptance, as the selection process is comprehensive and competitive.Along with the necessary documents, an application fee is mandatory to have your application reviewed by the head of admission. Please note that this fee is non-refundable.

Interactive and Blended Learning: Our commitment to providing an exceptional learning experience is reflected in our interactive and blended learning approach. Each class is limited to approximately 10 students, ensuring personalized attention and maintaining the quality of education. This enables us to allocate suitable time for every student, ensuring the highest standard of administrative service. Our priority lies in upholding Swiss quality, setting us apart from others, and treating each student with the utmost care as if they were our only students.

For detailed information regarding the admission criteria for your chosen program, please refer to the provided resources below.

We look forward to welcoming you to our institute and embarking on an enriching educational journey together.

Admission Requirements

Admission is Open! The regular/standard program can be enrolled at any time. To enroll in the DBA program, the requirements are:

Admission Criteria

  • Previous study:  240 Credits with or without a Master’s.
    For Master holders, the duration is two academic years.
    For non-Master holders, the duration is two full years
  • Age: 25 Years or more
  • English: IELTS 6.5, or equivalent. However, you do not need such a certificate if you are:
    • From English-speaking countries, or
    • A high school certificate holder from an English-speaking school, or
    • Conditionally, a full-time employee of an English organization for the last 2 years. In this case, need to prove the duration and Job position and you will be asked to take our English Test.
    • Are you Fluent in English? You can take our English Test!

Required Documents:

  • Bachelor or equivalent Certificate, with its transcript from a legally registered educational institution
  • Master or equivalent Certificate, with its transcript from a legally registered educational institution
  • Passport or ID
  • Personal Picture – Passport Size
  • CV
  • English Certificate
  • Motivation Letter
  • Optional but recommended:
    • Reference Letters
    • Training and Professional courses certificates
    • Employment Certificates

Students who have completed one or more years of study at a higher or further educational institution have the opportunity to apply for credit transfer. This process enables them to continue their studies seamlessly from the stage where they left off, potentially reducing the overall duration of their academic program and the fee as well.

  • In Addition to the above requirements, the applicant has to submit a copy of the transcript to prove that the applicant has successfully completed the 1st and/or 2nd year of the program.
  • If the applicants have been awarded a diploma from the previous study, a copy of the diploma is required as well.
  • Please note that there is an additional fee for those applicants who would like to transfer their credits.

The default study method is automatically applied. Therefore, if the applicant wishes to enroll in another method it must be mentioned in the application form.

The default program is automatically applied, which is Avrio Award only. Therefore, if the applicants wish to enroll in the dual award, they must mention it in the application form.

Our program has been designed to give a chance to all students to start their studies when they are ready to take this step toward a better tomorrow.

Admission to our regular/standard and correspondence study programs is open year-round, offering students the flexibility to commence their studies at any time that suits them best. Whether you prefer to join at the beginning of the academic year or at any point throughout the year, we welcome your application and look forward to supporting your educational journey.

Please note that for our Interactive learning programs, intakes are limited to specific months: February, June, and October. If you are interested in enrolling in the Interactive learning mode, we encourage you to plan your application accordingly and join one of these designated intakes. This approach allows us to maintain a focused and engaging learning experience for all students during these specific months.

Please note that December and July are not available as starting months for the programs due to holiday periods and graduation activities.

We appreciate your understanding and cooperation in planning your enrollment accordingly. Should you have any further questions or require assistance, please do not hesitate to reach out to our admissions team. We look forward to welcoming you to our Interactive learning programs in the designated months.

Mandatory and Fundamental Fees1 of the 2025 Academic Year

DBA Program

Full ProgramTopUp Program Credit TransferMBA & DBA 2-Year Program
The Total Net Fees4CHF 6,990CHF 4,990CHF 9,990
Registration FeeCHF 500CHF 500CHF 500Within a week of acceptance
Enrollment Fee2CHF 2,990CHF 1,990CHF 3,990Thirty days before the start of the study
First Examination Fee3CHF 500❎CHF 500At the end of the 1st academic year
Thesis proposal Handling FeeCHF 500❎CHF 1,000Before starting working on the thesis
Thesis Defence FeeCHF 2,000CHF 2,000CHF 3,500Before submitting the thesis for the defence
Graduation FeeCHF 500CHF 500CHF 500Upon Successful Completion
Azteca University Degree4CHF 3,500CHF 3,500CHF 4,500If applying from the beginning, Payable before the last year
Business Diploma(s) Accredited by Ofqual UK4❎❎CHF 2,000 (MBA Only)Payable before the beginning of the academic year
Enroll Now
Full ProgramTopUp Program Credit TransferMBA & DBA 2-Year Program
The Total Net Fees4CHF 7,990CHF 5,990CHF 11,490
Registration FeeCHF 500CHF 500CHF 500Within a week of acceptance
Enrollment Fee2CHF 3,990CHF 2,990CHF 5,490Thirty days before the start of the study
First Examination Fee3CHF 500❎CHF 500At the end of the 1st academic year
Thesis proposal Handling FeeCHF 500❎CHF 1,000Before starting working on the thesis
Thesis Defence FeeCHF 2,000CHF 2,000CHF 3,500Before submitting the thesis for the defence
Graduation FeeCHF 500CHF 500CHF 500Upon Successful Completion
Azteca University Degree4CHF 3,000CHF 3,000CHF 4,500If applying from the beginning, Payable before the last year
Business Diploma(s) Accredited by Ofqual UK4❎❎CHF 2,000 (MBA Only)Payable before the beginning of the academic year
Enroll Now
Full ProgramTopUp Program Credit TransferMBA & DBA 2-Year Program
The Total Net Fees4CHF 9,990CHF 7,990CHF 14,990
Registration FeeCHF 500CHF 500CHF 500Within a week of acceptance
Enrollment Fee2CHF 5,990CHF 4,990CHF 8,990Thirty days before the start of the study
First Examination Fee3CHF 500❎CHF 500At the end of the 1st academic year
Thesis proposal Handling FeeCHF 500❎CHF 1,000Before starting working on the thesis
Thesis Defence FeeCHF 2,000CHF 2,000CHF 3,500Before submitting the thesis for the defence
Graduation FeeCHF 500CHF 500CHF 500Upon Successful Completion
Azteca University Degree4CHF 3,000CHF 3,000CHF 4,500If applying from the beginning, Payable before the last year
Business Diploma(s) Accredited by Ofqual UK4❎❎CHF 2,000 (MBA Only)Payable before the beginning of the academic year
Enroll Now
Full ProgramTopUp Program Credit TransferMBA & DBA 2-Year Program
The Total Net Fees4CHF 14,990CHF 9,990CHF 19,990
Registration FeeCHF 500CHF 500CHF 500Within a week of acceptance
Enrollment Fee2CHF 10,990CHF 6,990CHF 13,990Thirty days before the start of the study
First Examination Fee3CHF 500❎CHF 500At the end of the 1st academic year
Thesis proposal Handling FeeCHF 500❎CHF 1,000Before starting working on the thesis
Thesis Defence FeeCHF 2,000CHF 2,000CHF 3,500Before submitting the thesis for the defence
Graduation FeeCHF 500CHF 500CHF 500Upon Successful Completion
Optional - Azteca University Degree4CHF 4,500CHF 3,500CHF 4,500If applying from the beginning, Payable before the last year
Business Diploma(s) Accredited by Ofqual UK4❎❎CHF 2,000 (MBA Only)Payable before the beginning of the academic year
Enroll Now

At Avrio Institute, we are committed to making education more accessible, even though we do not offer fully-funded study programs or full scholarships. To support students in their pursuit of education at Avrio Institute, we offer fee reductions as a form of scholarship, particularly aimed at supporting students from developing countries.
Furthermore, all our programs are delivered distantly to help you to keep your Job and Social lifer while you are developing yourself and your skills for a brighter Tomorrow!

At Avrio Institute, we are committed to making education more accessible, even though we do not offer fully-funded study programs or full scholarships. To support students in their pursuit of education at Avrio Institute, a Swiss-based institution, the cost of your online course is determined by the average income of your country, based on World Bank data on Purchasing Power Parity (PPP). This ensures that our fees are aligned with the economic circumstances of different regions, making it possible for students to afford their studies.
Additionally, we offer fee reductions as a form of scholarship, particularly aimed at supporting students from developing countries.
Furthermore, all our programs are delivered distantly to help you to keep your Job and Social lifer while you are developing yourself and your skills for a brighter Tomorrow!

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