Executive Master in eMarketing & eBusiness

Duration: One Year

Credits: 60

Study Language: English

Transfer Credits: Available

Study Methods:

Starting Date: Next Week

Institut Avrio de Genève’s Executive Masters in eCommerce and eBusiness is a diploma that gives the understudies a prologue to the definition and kinds of e-business and web based business alongside covering other fundamental themes, for example, E-commercial center, financial aspects and effects, utilizations of e-business, e-acquisition and e instalment framework, the effect of e-business on various fields and ventures government and so forth.

This virtual study course in the E-business framework gives the understudies great presentation towards the applications and advances of e-business commercial center trade, B2B e-business, e-learning government online instalments, and so forth. Furthermore, the course upgrades the understudy’s understanding of the e-plans of action and foundation. Different parts of this field are the accompanying:

The expert’s dynamic in this field deal with the operational and innovative needs of a business which may incorporate improving database framework and improving web or intranet use. The people must have the option to comprehend the dynamic idea of e-plans of action on the web alongside understanding the issues that face high innovation businesses. The people would get great development and significant compensations in this field.

Program Summary

Executive MBA Study Program

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Start your journey to a brighter future today! Apply for the Bachelor's program and take your career to the next level.

Please check the fees section.

Please check the Transfer Credits section

To find out all admission requirements and deadlines, please check the Admission and Deadline section

To find out all details about Accreditation and Recognition, please go the main menu and click on quality assurance.

The Modules of the Academic Year

Module Aims and Description

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

Learning Outcomes

1.1 Explain the way customer relationships are built and supported in different settings.
1.2 Analyse the importance of satisfying customer needs and wants.
1.3 Explain the use of relationship marketing between businesses.
2.1 Discuss ways in which quality contributes to customer satisfaction.
2.2 Evaluate models for investigating aspects of service quality leading to customer satisfaction.
2.3 Explain how customer satisfaction can be measured.
3.1 Demonstrate the correct use of different techniques in order to group customers and identify market segments.
3.2 Being able to conduct market research to gather information.
3.3 Explain how market research supports the process of market segmentation.
3.4 Describe communication systems in different markets
3.5 Analyse the role of user contribution systems.

Module Aims and Description

Today, high performance in an organization requires a blend of diverse skills, multiple perspectives, judgements and experiences. This is especially so in a world of increasing change, uncertainty and complexity. Organizations recognise that this blend is best achieved through team working.

Learning Outcomes

– Examine and evaluate the organization at intra-personal and individual levels
– Analyse the characteristics of teams and evaluate why they are the most effective organizational unit for high performance
– Assess the marks of high performance at the organizational, team and individual level
– Understand the characteristics of successful teams and assess how teams can be developed for high performance
– Explore how a measurable framework can be put in place for individual development in support of individual and team development goals
– Examine and evaluate social aspects of team working and the benefits for the well-being of the individual

Module Aims and Description

In this module, we are focusing on performance. We are going to start by understanding performance management, and the ‘performance management cycle’. We are going to look at the process that we follow to measure employee performance, focusing specifically on the appraisal process. We will then look at objective setting, and how it can be successfully achieved.

Learning Outcomes

– To understand the concept of performance management
– To evaluate the different approaches to performance appraisal
– To explore the skill of carrying out an effective interview
– To evaluate what makes an effective objective
– To determine when it is appropriate to use disciplinary issues
– To explore the link between performance and reward

Module Aims and Description

The organisation is responsible for the people working in it and for ensuring that only the very best people are there. In this module we are going to look at the process of identifying the very best people to work in an organisation. We are going to start by thinking about how we decide which jobs need to be recruited. We are then going to move on to think about the external and internal factors that can impact on our recruitment decisions and how we might be able to address them. We will then think about how we specify the jobs that we want, and in doing this we will consider the processes of writing job descriptions and person specifications. We will then look at selection techniques and what should be included in a contract that we eventually offer to a successful applicant. Finally, we will look briefly at the process of continuing professional development. To summarise, the process that we are going to study looks like this:

Learning Outcomes

– To develop the skills to analyse the external and internal factors impacting on the labour market
– To develop the skills to write a job description and person specification
– To evaluate the different approaches to attracting people to the organisation
– To analyse the construction of the contract of employment
– To understand the importance of personal development

Module Aims and Description

Discover the essentials of employment law for managers in this comprehensive learning module. Learn how to treat employees well, motivate them, and support their development while operating within legal boundaries. Explore topics like employment status, working time, and the Employment Tribunal process. Gain invaluable insights into dismissal and discrimination, the key areas leading to legal claims. Equip yourself with the knowledge to make informed decisions and foster a fair and compliant work environment. Empower your managerial prowess with this concise and accessible module on employment law.

Learning Outcomes

– To understand the legal definition of an employee
– To evaluate what types of employment contract an organisation might want to use
– To evaluate the obligations on the employer in relation to working time
– To analyse the difference between a fair and unfair dismissal
– To explore the different forms of discrimination
– To gain a full understanding of areas covered by employment legislation

Module Aims and Description

Strategy concerns the decisions made by an organization on how it will achieve its vision and corporate objectives. The strategic plan defines the route to be followed to get to the future state the organization has aspired to in its vision. Strategic planning decisions define the product lines and services offered by the company, the markets and market segments targeted, market positioning and avenues for growth. They also define decisions on developing internal capabilities to build sustainable competitive advantage.
Whatever the approach to strategy, strategic planning tools are invaluable in assessing the external and internal environments, integrating the insights gained and guiding organizations in decision making. We shall examine a wide range of strategic planning tools that are at the disposal of management.

Learning Outcomes

– Compare and contrast vision, mission, strategy, strategic plans and actions
– Identify the strategic planning tools used to assess the macro- and micro-environments of an organization, highlighting any limitations
– Discuss the range of tools available for competitor analysis and for the evaluation of alternative market strategies
– Critically assess the metrics used by organizations to gauge performance within their internal environments
– Discuss how strategic frameworks can be used to determine core competences for sustainable competitive advantage
– Demonstrate how the outputs from internal and external analysis can be integrated for purposes of strategy development and strategic planning

Module Aims and Description

This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth.

Learning Outcomes

– Identify the various influences from the internal and external environment.
– Use a variety of techniques for assessing the impact of those environmental influences
– Identify a range of different strategic options, such as developing new products, outsourcing, mergers etc
– Analyse and compare the different options and to select the one that best suits the organisation

Module Aims and Description

In this unit, we are going to look at the business plan. We are going to start by thinking about what should be in that plan and the purpose of the plan. We are then going to move on to look at some specific elements of the plan – the vision, mission, values, and objectives. We will then consider the environment within which the business is operating – it is crucial to understand that environment before making any firm plans.

Learning Outcomes

– To explore the purpose of a business plan
– To define the vision, mission, values and objectives of an organisation
– To understand the process for analysing the internal and external environment
– To analyse a range of tools that can be used in the analysis process
– To evaluate the process of benchmarking
– To understand the importance of accountability in relation to the business plan

Module Aims and Description

Highlights the need for managers to view the role of marketing as critical to their organisation. The crucial role of marketing in contributing to the success of organisations is emphasised.

Learning Outcomes

Module Aims and Description

Examines the role and value of marketing in today’s increasingly competitive and dynamic environment. Students will practise marketing principles in order to analyse, plan and implement policies to achieve marketing and corporate objectives.

Learning Outcomes

Soon

Module Aims and Description

How then do organizations develop strategies in a complex marketing environment? How do they assess opportunities and threats? Which markets and segments do they target and why? Which market positions play to an organization’s strengths? What product portfolio should be maintained for long-term value? These are some of the questions we shall address. Strategies must then be turned into actions to achieve market objectives. We examine how to create a marketing plan and manage the marketing strategy on an on-going basis.

Learning Outcomes

– Critically evaluate the contribution of market segmentation and market research in international marketing
– Assess the role of scanning the market environment in identifying opportunities and threats in the marketplace
– Research and evaluate marketing information to assess an organization’s marketing strategy
– Compare and contrast market entry strategies
– Assess how the marketing mix can be configured to achieve market strategy objectives

Module Aims and Description

Soon

Learning Outcomes

Soon

Admission Criteria

To enhance the acceptance rate for admission to our esteemed institute, we would like to inform you about the essential documents required for the minimum level of admission. However, please be aware that meeting all the requirements does not guarantee automatic acceptance, as the selection process is comprehensive and competitive.Along with the necessary documents, an application fee is mandatory to have your application reviewed by the head of admission. Please note that this fee is non-refundable.

Interactive and Blended Learning: Our commitment to providing an exceptional learning experience is reflected in our interactive and blended learning approach. Each class is limited to approximately 10 students, ensuring personalized attention and maintaining the quality of education. This enables us to allocate suitable time for every student, ensuring the highest standard of administrative service. Our priority lies in upholding Swiss quality, setting us apart from others, and treating each student with the utmost care as if they were our only students.

For detailed information regarding the admission criteria for your chosen program, please refer to the provided resources below.

We look forward to welcoming you to our institute and embarking on an enriching educational journey together.

Executive Master Program

Admission is Open! The regular/standard program can be enrolled at any time. To enroll in the Executive Master Program, the requirements are:

Admission Criteria

Previous study: High School or equivalent
Age: 25 Years or more
English: IELTS 6, or equivalent. However, you do not need such a certificate if you are:
- From English-speaking countries, or
- A high school certificate holder from an English-speaking school, or
- Conditionally, a full-time employee of an English organization for the last 2 years. In this case, need to prove the duration and Job position and you will be asked to take our English Test.
- Are you Fluent in English? You can take our English Test!
Work Experience:
- The applicants must submit a document(s) proving that they have at least four years of managerial work experience in the same or relevant field of the specialization they want to study. Or,
- If the applicant has a post-secondary study, each year of work experience can be replaced by an academic year. For the replacement to take place, a transcript must be submitted. Bearing in mind that the number of years of practical experience should not be less than three years.
- If the applicants hold a Bachelor’s in other fields, then they have to submit an employment certificate covering one year, or more, of the managerial area in the same or relevant field.

Required Documents:

High School, or equivalent Certificate
Passport or ID
Personal Picture – Passport Size
CV
Employment Certificate(s)
English Certificate
Motivation Letter
Optional but recommended:
- Reference Letters
- Training and Professional courses certificates

Study Method

The default study method is automatically applied. Therefore, if the applicant wishes to enroll in another method it must be mentioned in the application form.

Dual Award

The default program is automatically applied, which is Avrio Award only. Therefore, if the applicants wish to enroll in the dual award, they must mention it in the application form.

Admission Deadline

Our program has been designed to give a chance to all students to start their studies when they are ready to take this step toward a better tomorrow.

Admission to our regular/standard and correspondence study programs is open year-round, offering students the flexibility to commence their studies at any time that suits them best. Whether you prefer to join at the beginning of the academic year or at any point throughout the year, we welcome your application and look forward to supporting your educational journey.

Please note that for our Interactive learning programs, intakes are limited to specific months: February, June, and October. If you are interested in enrolling in the Interactive learning mode, we encourage you to plan your application accordingly and join one of these designated intakes. This approach allows us to maintain a focused and engaging learning experience for all students during these specific months.

Please note that December and July are not available as starting months for the programs due to holiday periods and graduation activities.

We appreciate your understanding and cooperation in planning your enrollment accordingly. Should you have any further questions or require assistance, please do not hesitate to reach out to our admissions team. We look forward to welcoming you to our Interactive learning programs in the designated months.

Mandatory and Fundamental Fees¹ of the 2023-2024 Academic Year

Executive Master Program

Educational Service	Executive Master	Installment Plan / Due date
Registration Fee	CHF 500	Within a week of acceptance
Enrollment Fee²	CHF 8,490	Thirty days before the start of the study
Examination Fee³	CHF 500	At the end of the academic year/or before taking the exam
Thesis Propsal Handling Fee	❎	❎
Thesis Defence Fee	❎	❎
Graduation Fee	CHF 500	Upon Successful Completion
The Expected Net Tuition Fees⁴	CHF 9,990
Dual Award Program Fee (Optional/If applicable/Azteca University)	CHF 4,500	Optional: Upon Successful Completion or with Enrollment Fee
The Expected net Tuition fees for the Dual Award Program⁴	CHF 14,990
	Enroll Now

– The fees provided above encompass the fundamental and mandatory fees necessary for students to commence their studies until graduation. For more information and details about the fees please visit the fees page where you can find all fees for all programs in detail. – All fees are subject to change without prior notice. – The fee indicated above must be remitted to the institute’s account irrespective of the chosen payment method. Any transaction fees incurred shall be borne by the students and not by the Institute.
The enrollment fee can be paid in installments with an additional fee. For more details, please contact us.
The examination takes place at the end of the academic year as assignments.
A.Q. Tax fee, 9.1%, applies to all fees.

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Academic Calendar (Admission Deadline, Intakes & Exams)

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Academic Calendar (Admission Deadline, Intakes & Exams)

Duration: One Year

Credits: 60

Study Language: English

Transfer Credits: Available

Study Methods:

Starting Date: Next Week

Program Summary

Executive MBA Study Program

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Academic Calendar
(Admission Deadline, Intakes & Exams)

Academic Calendar
(Admission Deadline, Intakes & Exams)