D.Phil. in Hotel and Hospitality Management

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it, this module will assess pros and cons of using information technology within business.

Information is the most valuable asset in the contemporary organisation, and communication is the method by which information is shared. It is on the basis of information that business decisions are made. So without effective communications, an organisation simply cannot perform optimally.

This module is designed for both new and experienced managers. Using a mix of information, personal and team activities, it aims to help learners develop new team building skills or refine and expand the team building skills they already possess.

Good leadership is essential for success in any organisation, whether in the private or public sector. Today, rapid change, in the form of a constantly changing competitive environment, innovations in technology and changing economic conditions, have led to the realisation that leadership is a skill to be developed.

There are literally thousands of management tools and models which can be used for analysis, problem solving and strategy development. The trick for the practising manager is to master a few which are versatile and which can be used in most of the situations you are likely to encounter.

This module covers key areas of accounting, as seen from a business perspective. It explains how accountancy can inform and guide management decisions.

The focus of marketing is on the customer and customer satisfaction ? meeting the needs of customers through the products/services we sell and offering the customer what they perceive as value. Today customers have higher and higher expectations for quality, service and value.

There is a great deal of focus on creating the right type of organisation today because it is recognised that the structure, culture and management of the organisation has a huge influence on organisational performance.

So what is personal effectiveness? Personal effectiveness covers those skills and abilities that we need to have, regardless of our job, status or professional background. Personal effectiveness is about using the key skills we have identified to achieve greater productivity and successful results ? whether that be on a business or personal basis.

The words quality and excellence are used in a wide variety of contexts in organisations. We refer to a quality product, a quality company, excellent business procedures or an excellent service. So what exactly do we mean by these terms? Does quality mean conformance to specifications? Does it mean a product or service without flaws? Does it mean excellence?

Doing the right things in the right way at the right time. Learners will look at the process of making a good decision.

Do problems pose a threat or are they an opportunity to improve? Here, learners will figure out how to turn a problem into an advantage.

There are many theories concerned with management and the various models developed from these theories. This module looks over these theories with real life examples.

Planning for influences on the business outside your control.

The Culture and ethics involved in the business world today.

Structuring and controlling a business the professional way.

What are my competitors doing, how are they doing it, why are they doing it? Reviewing and analysing competitor actions to enhance managerial roles.

Knowing and measuring how your people are performing.

Creating a plan that targets the stated aims and objectives of a business.

Students will understand the role of the housekeeping department within a hospitality setting. This unit will identify the importance of the housekeeping department and the impact it has on the hospitality operation.

Students will be able to understand the importance of a customer focused hospitality establishment in a competitive environment by carrying out research on customers’ requirements and expectations. Students will also gain skills to deliver excellent customer service and evaluate the benefits of exceeding customers’ expectations.

Students will understand the role of the front office department within a hospitality setting. This unit will identify the importance of the front office department and the impact it has on the overall hospitality operation.

Students will understand the size and scope of the global tourism and hospitality industry. The unit examines the influences that affect it and the growth of its brands within international markets.

Students will understand the concept of employee engagement and the key components. Students will be able to assess how employee engagement can have an impact on the overall business performance by introducing specific strategies and practices.