Master in Sales & Marketing

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

The success of the World Wide Web and the proliferation of the Internet and associated technologies have revolutionised the way organisations conduct their business. The most apparent change has been the support provided through technology to a number of traditional operations,such as sales, communications, customer services and marketing.

An organisation’s success depends on a number of factors including its operations, its marketing strategy, its human resource management and its sales. One of the most common criteria used for assessing the organisation’s success is sales growth. This is an indication that the organisation manages to maintain its existing customers but also attract interest followed by sales from new markets.

Gives an introduction to a wide range of skills for business professionals. Students will cover the production of various types of documents and presentations as well as the skills needed to communicate effectively in a business environment.

Examines how an organisation can achieve its objectives most efficiently through the application of micro-economic theory and the tools of analysis of decision science, such as statistics and quantitative methods. It demonstrates how economic analysis can be used in formulating business policies.

Highlights the need for managers to view the role of marketing as critical to their organisation. The crucial role of marketing in contributing to the success of organisations is emphasised.

Builds on your knowledge of fundamental financial concepts in financial and management accounting by considering the applications of these topics in a business environment and by examining a set of more advanced issues.

Students will develop a critical understanding of international marketing strategy in the context of global operations. Students will learn to effectively satisfy the strategic objectives of organisations in domestic markets and across national borders.