Executive Bachelor in Public Relations and Communication Management

A sound understanding of the environment in which an organisation operates is a valuable asset in management. In order to make effective decisions, it is important for managers to be aware of the factors that influence the environment and the benefits which can be achieved from using the nature of the environment to good effect. Without such knowledge, it is easy to misjudge the consequence of any actions taken.

What is meant by culture? Why is it important? How does it differ between organisations?

In this module, learners will compare and contrast some examples of good and bad financial decision making and the impact on the business.

The manager working in a modern organisation needs a wide range of skills. The manager needs to be able to work with people. This may involve a very wide range of skills in communication, leadership, encouraging teamwork, listening, and so on.

Unfortunately, it is not always easy to decide on what we mean by ?the right action’. For example, think of the company that produces excessive amounts of waste in its factory. Closing the factory will harm the employees and shareholders, and will reduce the amount of money available in the local community. Keeping it open without reducing waste will damage the environment for local people and for future generations.

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it, this module will assess pros and cons of using information technology within business.

Information is the most valuable asset in the contemporary organisation, and communication is the method by which information is shared. It is on the basis of information that business decisions are made. So without effective communications, an organisation simply cannot perform optimally.

This module is designed for both new and experienced managers. Using a mix of information, personal and team activities, it aims to help learners develop new team building skills or refine and expand the team building skills they already possess.

Good leadership is essential for success in any organisation, whether in the private or public sector. Today, rapid change, in the form of a constantly changing competitive environment, innovations in technology and changing economic conditions, have led to the realisation that leadership is a skill to be developed.

There are literally thousands of management tools and models which can be used for analysis, problem solving and strategy development. The trick for the practising manager is to master a few which are versatile and which can be used in most of the situations you are likely to encounter.

This module covers key areas of accounting, as seen from a business perspective. It explains how accountancy can inform and guide management decisions.

The focus of marketing is on the customer and customer satisfaction ? meeting the needs of customers through the products/services we sell and offering the customer what they perceive as value. Today customers have higher and higher expectations for quality, service and value.

There is a great deal of focus on creating the right type of organisation today because it is recognised that the structure, culture and management of the organisation has a huge influence on organisational performance.

So what is personal effectiveness? Personal effectiveness covers those skills and abilities that we need to have, regardless of our job, status or professional background. Personal effectiveness is about using the key skills we have identified to achieve greater productivity and successful results ? whether that be on a business or personal basis.

The words quality and excellence are used in a wide variety of contexts in organisations. We refer to a quality product, a quality company, excellent business procedures or an excellent service. So what exactly do we mean by these terms? Does quality mean conformance to specifications? Does it mean a product or service without flaws? Does it mean excellence?