Master in Public Relations and Communication Management

Duration:
1-1.5 Years

Credits:
60-90

Starting Date:
Next Week

Thesis:
Required

Thesis Language: English

Upon Request: French or German

Study Language:
English

Transfer Credits:
Available

Study Methods:

Dual Award: Available

MBA/MSc Degree
Azteca University

One-Year MBA without Thesis or One-Year M.Phil. thesis-based is Available as well.

Institut Avrio de Genève’s MBA in Communication & Public Relations is the right online diploma to apply for if you wish to pursue a career in the management profession for your career. Clients are the key factor that defines the success or failure of a business. Maintaining good communication between the organizations is essential to ensure the successful promotion of business. Public relations are required to spread brand awareness. Students are taught how to make engagement with the audience more effectively and how to avoid any unnecessary problems that may arise in public relations.

Choosing the right Educational Institute for your distance MBA diploma is a key decision to make. If you get your diploma from reputable institutes, the chances of getting good jobs to increase to a large extent. The Swiss quality system with British education (Curriculum) is regarded as one of the finest in terms of business administration education. Students who graduate from any institutes in Switzerland are considered well-trained to serve various industries in the world of business.

You would realize the worth of this diploma while applying for various job positions around the world. Diplomas, from Switzerland, are well known for their course outline and the quality of education provided to the students. Reaching up to master level education and getting the MBA diploma from Switzerland brings its own benefits. Additionally, virtual studying lowers the cost of education and keeps you close to your loved ones.

Management is all about assessing the factors and overcoming the challenges. Therefore, risk management is an essential part of this diploma

Such a diploma will add more value to your CV. Making your CV appealing is never easy. Competition in the management field is fierce. Those graduates are always given higher preference for the jobs that complete their master-level education.

Career options available after doing MBA in Communication & Public Relations enhance. Students can pursue their professional careers by getting job positions like public relations advisor, public relations manager, advertising agents, and marketing directors as well. No matter what profession you choose, the scope to excel in your field is wide.

Program Summary

Master Study Program

An MBA, or Master of Business Administration, is a graduate program that provides students with the skills and knowledge they need to succeed in the business world. MBA programs typically cover a wide range of topics, including accounting, finance, marketing, operations management, and strategic management. There are many different types of MBA programs available, but they all share one common goal: to prepare you for leadership roles in the business world.

Online MBA Programs

The Program is delivered online, which is a great option for working professionals who want to advance their careers without having to leave their jobs. Online MBA programs are typically just as rigorous as traditional on-campus programs, and they offer the same benefits.

The Benefits of an MBA

There are many benefits to earning an MBA. An MBA can help you:

Increase your earning potential
Gain valuable skills and knowledge
Network with other professionals
Advance your career
Change careers

Program Specializations

MBA programs typically offer a variety of specializations, so students can choose a program that aligns with their career goals. Please use the main menu to discover all specializations.

Types of Programs

There are two main types of MBA programs: 1.5-year programs with a thesis and 1-year programs without a thesis. The 1.5-year programs are typically more rigorous and require you to complete a research project. The 1-year programs are more flexible and allow you to focus on your coursework. However, it requires a Bachelor’s or 2 years of experience in the relevant fields of study whereas 1.5 years is available for all Bachelor’s holders regardless of their experience and educational background.The duration is expected not fixed. That means the student who does not finish within the expected duration can ask to prolong their duration semester by semester.

Regular MBA: 1.5 Years

Upon graduation, the graduates who apply for the dual award will obtain, in addition to Avrio MBA, another award from the institute’s educational partners.

Students will study for one year, and pass all assignments before they move to the thesis stage for the next 6 months/semester. The thesis defense must be successfully passed as well. You can start working on your thesis whenever you want. However, you can submit it for the defense after 15 months from your intake date.

One-Year MBA Program

Students will study for one year, and pass all assignments to graduate. This program type is also offered with the possibility to obtain an additional award from the institute’s educational partner.If you are considering the dual award we encourage you to contact the admissions office. They will be able to provide more information about the possibilities based on your CV and the chosen program.

One-Year Master of Research Program (M.Phil.)

The student may apply for the Thesis-Based master’s program, and once they finish the program successfully, they obtain an M.Phil. from our Institute. However, if they hold a Postgraduate Diploma, we may transfer their credits to obtain, in addition to Avrio Award, a second award from the institute’s educational partner.

Enroll Today!

Start your journey to a brighter future today! Apply for the Bachelor's program and take your career to the next level.

Please check the fees section.

Please check the Transfer Credits section

To find out all admission requirements and deadlines, please check the Admission and Deadline section

To find out all details about Accreditation and Recognition, please go the main menu and click on quality assurance.

The below text presents the standard regulations. Nevertheless, in cases where applicants hold a special status, their application will be assessed according to their comprehensive curriculum vitae.
Admission Office

Transferring Credits into Master Program

Students must have completed a bachelor’s program with at least 180 credits or equivalent to apply for this program.

The specific requirements for transfer credits may vary from school to school. It is important to check with the admissions office of the school you are interested in attending to get more information./su_pullquote]

However, students who have completed 30 ECTS credits in a postgraduate program may be able to transfer credits to skip some courses and/or one semester in the master’s program. However, they will still need to complete the remaining credits (One semester of study and one semester for thesis work) in order to graduate.

Furthermore, Students who have completed 60 credits of a postgraduate program may be able to transfer credits to enroll at the thesis stage of the master’s program. This means that they will only need to complete the thesis in order to graduate.

Eligibility Requirements

To be eligible for transfer credits, students must meet the following requirements:

The previous institution must be legally registered in its country.
The student must have completed a bachelor’s degree with at least 180 ECTS credits or equivalent.
The student’s previous coursework must be relevant to the master’s program they are applying to.
The credits are no less than 30 ECTS or equivalent.

Benefits of Transferring Credits

There are several benefits to transferring credits into a master’s program. First, it can save students time and money. If a student has already completed some of the required coursework, they will not have to retake those courses. This can save students a significant amount of time and money.

Second, transferring credits can help students to graduate sooner. If a student is able to transfer enough credits, they may be able to graduate in less time than if they started from scratch. This can be a major advantage for students who are eager to enter the workforce or continue their education at the doctoral level.

Conclusion: How to Apply for Transfer Credits

If you are considering transferring credits into a master’s program, we encourage you to contact the admissions office which will be able to provide more information about the transfer credit policy and how to apply for transfer credits.

The Modules of the Academic Year

Module Aims and Description

The aim of modern marketing is to identify and then satisfy each customer’s needs and wants. This is often done by building relationships with customers and using these relationships to create a two-way communication between the two parties. The customer communicates his or her preferences,and the business communicates information about products that will satisfy the customer’s needs and wishes.

Learning Outcomes

1.1 Explain the way customer relationships are built and supported in different settings.
1.2 Analyse the importance of satisfying customer needs and wants.
1.3 Explain the use of relationship marketing between businesses.
2.1 Discuss ways in which quality contributes to customer satisfaction.
2.2 Evaluate models for investigating aspects of service quality leading to customer satisfaction.
2.3 Explain how customer satisfaction can be measured.
3.1 Demonstrate the correct use of different techniques in order to group customers and identify market segments.
3.2 Being able to conduct market research to gather information.
3.3 Explain how market research supports the process of market segmentation.
3.4 Describe communication systems in different markets
3.5 Analyse the role of user contribution systems.

Module Aims and Description

Today, high performance in an organization requires a blend of diverse skills, multiple perspectives, judgements and experiences. This is especially so in a world of increasing change, uncertainty and complexity. Organizations recognise that this blend is best achieved through team working.

Learning Outcomes

– Examine and evaluate the organization at intra-personal and individual levels
– Analyse the characteristics of teams and evaluate why they are the most effective organizational unit for high performance
– Assess the marks of high performance at the organizational, team and individual level
– Understand the characteristics of successful teams and assess how teams can be developed for high performance
– Explore how a measurable framework can be put in place for individual development in support of individual and team development goals
– Examine and evaluate social aspects of team working and the benefits for the well-being of the individual

Module Aims and Description

Those interpersonal skills will typically involve listening carefully, explaining, telling, asking questions, trying to understand other people’s points of view, negotiating, and encouraging group work. Can the skills be learned? This module shows you how you can follow a systematic process of comparing what skills you have with the skills that you need in your current and future work. You can then plan how you will fill any gaps in your skills.

Learning Outcomes

– Describe the interpersonal skills that you need in your current and future managerial work.
– Describe specific professional tasks that involve significant levels of interpersonal skills.
– Carry out an audit of your current skills levels and plan how you can improve in future.
– Assess learning approaches and styles and identify those that will best help to achieve your aims.

Module Aims and Description

In this module, we are focusing on performance. We are going to start by understanding performance management, and the ‘performance management cycle’. We are going to look at the process that we follow to measure employee performance, focusing specifically on the appraisal process. We will then look at objective setting, and how it can be successfully achieved.

Learning Outcomes

– To understand the concept of performance management
– To evaluate the different approaches to performance appraisal
– To explore the skill of carrying out an effective interview
– To evaluate what makes an effective objective
– To determine when it is appropriate to use disciplinary issues
– To explore the link between performance and reward

Module Aims and Description

The organisation is responsible for the people working in it and for ensuring that only the very best people are there. In this module we are going to look at the process of identifying the very best people to work in an organisation. We are going to start by thinking about how we decide which jobs need to be recruited. We are then going to move on to think about the external and internal factors that can impact on our recruitment decisions and how we might be able to address them. We will then think about how we specify the jobs that we want, and in doing this we will consider the processes of writing job descriptions and person specifications. We will then look at selection techniques and what should be included in a contract that we eventually offer to a successful applicant. Finally, we will look briefly at the process of continuing professional development. To summarise, the process that we are going to study looks like this:

Learning Outcomes

– To develop the skills to analyse the external and internal factors impacting on the labour market
– To develop the skills to write a job description and person specification
– To evaluate the different approaches to attracting people to the organisation
– To analyse the construction of the contract of employment
– To understand the importance of personal development

Module Aims and Description

Discover the essentials of employment law for managers in this comprehensive learning module. Learn how to treat employees well, motivate them, and support their development while operating within legal boundaries. Explore topics like employment status, working time, and the Employment Tribunal process. Gain invaluable insights into dismissal and discrimination, the key areas leading to legal claims. Equip yourself with the knowledge to make informed decisions and foster a fair and compliant work environment. Empower your managerial prowess with this concise and accessible module on employment law.

Learning Outcomes

– To understand the legal definition of an employee
– To evaluate what types of employment contract an organisation might want to use
– To evaluate the obligations on the employer in relation to working time
– To analyse the difference between a fair and unfair dismissal
– To explore the different forms of discrimination
– To gain a full understanding of areas covered by employment legislation

Module Aims and Description

Strategy concerns the decisions made by an organization on how it will achieve its vision and corporate objectives. The strategic plan defines the route to be followed to get to the future state the organization has aspired to in its vision. Strategic planning decisions define the product lines and services offered by the company, the markets and market segments targeted, market positioning and avenues for growth. They also define decisions on developing internal capabilities to build sustainable competitive advantage.
Whatever the approach to strategy, strategic planning tools are invaluable in assessing the external and internal environments, integrating the insights gained and guiding organizations in decision making. We shall examine a wide range of strategic planning tools that are at the disposal of management.

Learning Outcomes

– Compare and contrast vision, mission, strategy, strategic plans and actions
– Identify the strategic planning tools used to assess the macro- and micro-environments of an organization, highlighting any limitations
– Discuss the range of tools available for competitor analysis and for the evaluation of alternative market strategies
– Critically assess the metrics used by organizations to gauge performance within their internal environments
– Discuss how strategic frameworks can be used to determine core competences for sustainable competitive advantage
– Demonstrate how the outputs from internal and external analysis can be integrated for purposes of strategy development and strategic planning

Module Aims and Description

This module explores the different ideas of growth and the various tools, measures and controls at a managers disposal in planning for growth.

Learning Outcomes

– Identify the various influences from the internal and external environment.
– Use a variety of techniques for assessing the impact of those environmental influences
– Identify a range of different strategic options, such as developing new products, outsourcing, mergers etc
– Analyse and compare the different options and to select the one that best suits the organisation

Module Aims and Description

In this unit, we are going to look at the business plan. We are going to start by thinking about what should be in that plan and the purpose of the plan. We are then going to move on to look at some specific elements of the plan – the vision, mission, values, and objectives. We will then consider the environment within which the business is operating – it is crucial to understand that environment before making any firm plans.

Learning Outcomes

– To explore the purpose of a business plan
– To define the vision, mission, values and objectives of an organisation
– To understand the process for analysing the internal and external environment
– To analyse a range of tools that can be used in the analysis process
– To evaluate the process of benchmarking
– To understand the importance of accountability in relation to the business plan

Module Aims and Description

Soon

Learning Outcomes

Soon

Module Aims and Description

Students will develop a critical understanding of international marketing strategy in the context of global operations. Students will learn to effectively satisfy the strategic objectives of organisations in domestic markets and across national borders.

Learning Outcomes

Soon

Module Aims and Description

Soon

Learning Outcomes

Soon

Admission Criteria

To enhance the acceptance rate for admission to our esteemed institute, we would like to inform you about the essential documents required for the minimum level of admission. However, please be aware that meeting all the requirements does not guarantee automatic acceptance, as the selection process is comprehensive and competitive.Along with the necessary documents, an application fee is mandatory to have your application reviewed by the head of admission. Please note that this fee is non-refundable.

Interactive and Blended Learning: Our commitment to providing an exceptional learning experience is reflected in our interactive and blended learning approach. Each class is limited to approximately 10 students, ensuring personalized attention and maintaining the quality of education. This enables us to allocate suitable time for every student, ensuring the highest standard of administrative service. Our priority lies in upholding Swiss quality, setting us apart from others, and treating each student with the utmost care as if they were our only students.

For detailed information regarding the admission criteria for your chosen program, please refer to the provided resources below.

We look forward to welcoming you to our institute and embarking on an enriching educational journey together.

Admission Requirements

Admission is Open! The regular/standard program can be enrolled at any time. To enroll in the Master program, the requirements are:

Admission Criteria

Previous study: Bachelor or equivalent
Age: 20 Years or more
English: IELTS 6, or equivalent. However, you do not need such a certificate if you are:
- From English-speaking countries, or
- A high school certificate holder from an English-speaking school, or
- Conditionally, a full-time employee of an English organization for the last 2 years. In this case, need to prove the duration and Job position and you will be asked to take our English Test.
- Are you Fluent in English? You can take our English Test!

Required Documents:

Bachelor or equivalent Certificate, from a legally registered educational institution
Transcript
Passport or ID
Personal Picture – Passport Size
CV
English Certificate
Motivation Letter
Optional but recommended:
- Reference Letters
- Training and Professional courses certificates
- Employment Certificates

For the One-Year MBA and M.Phil., the Employment Certificate is required. The experience must be in the same or relevant fields.

Credit Transfer

Students who have completed one or more years of study at a higher or further educational institution have the opportunity to apply for credit transfer. This process enables them to continue their studies seamlessly from the stage where they left off, potentially reducing the overall duration of their academic program and the fee as well.

In Addition to the above requirements, the applicant has to submit a copy of the transcript to prove that the applicant has successfully completed the 1^st and/or 2^nd year of the program.
If the applicants have been awarded a diploma from the previous study, a copy of the diploma is required as well.
Please note that there is an additional fee for those applicants who would like to transfer their credits.

Study Method

The default study method is automatically applied. Therefore, if the applicant wishes to enroll in another method it must be mentioned in the application form.

Dual Award

The default program is automatically applied, which is Avrio Award only. Therefore, if the applicants wish to enroll in the dual award, they must mention it in the application form.

Admission Deadline

Our program has been designed to give a chance to all students to start their studies when they are ready to take this step toward a better tomorrow.

Admission to our regular/standard and correspondence study programs is open year-round, offering students the flexibility to commence their studies at any time that suits them best. Whether you prefer to join at the beginning of the academic year or at any point throughout the year, we welcome your application and look forward to supporting your educational journey.

Please note that for our Interactive learning programs, intakes are limited to specific months: February, June, and October. If you are interested in enrolling in the Interactive learning mode, we encourage you to plan your application accordingly and join one of these designated intakes. This approach allows us to maintain a focused and engaging learning experience for all students during these specific months.

Please note that December and July are not available as starting months for the programs due to holiday periods and graduation activities.

We appreciate your understanding and cooperation in planning your enrollment accordingly. Should you have any further questions or require assistance, please do not hesitate to reach out to our admissions team. We look forward to welcoming you to our Interactive learning programs in the designated months.

Mandatory and Fundamental Fees¹ of the 2025 Academic Year

Note about the Currency ِ

Master Level

Do you have a QUESTION

"*" indicates required fields

Full Name*

Gender*

Female *

Male*

Email*

Mobile*

Country*

Nationality*

Program

This field is hidden when viewing the form

Study Program

This field is hidden when viewing the form

Specialization

Your Message*

Terms. Conditions and Privacy Policy*

I have read and agree to the terms and conditions and privacy policy *

* Is a required field

Unique ID

CAPTCHA

Phone

This field is for validation purposes and should be left unchanged.

	Full Program	TopUp Program Credit Transfer	One-Year Program	One-Year M.Phil. Thesis Based	MBA & DBA 2-Year Program
The Total Net Fees⁴	CHF 4,490	CHF 3,490	CHF 3,490	CHF 3,990	CHF 9,990
Registration Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Within a week of acceptance
Enrollment Fee²	CHF 490	CHF 490	CHF 1,990	CHF 490	CHF 3,995+1995	Thirty days before the start of the study
First Examination Fee³	CHF 500	❎	CHF 500	CHF 500	CHF 500	At the end of the 1st academic year
Thesis proposal Handling Fee	CHF 500	❎	❎	❎	CHF 500	Before starting working on the thesis
Thesis Defence Fee	CHF 2,000	CHF 2,000	❎	CHF 2,000	CHF 2,000	Before submitting the thesis for the defence
Graduation Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Upon Successful Completion
			Optional Services/Fees
Azteca University Degree⁴	CHF 3,000	CHF 3,000	CHF 3,000	CHF 3,000	CHF 4,500	If applying from the beginning, Payable before the last year
Business Diploma Level 7, Accredited by Ofqual UK⁴	CHF 2,000	❎	CHF 2,000	❎	CHF 2,000	Payable before the beginning of the academic year
			Enroll Now

	Full Program	TopUp Program Credit Transfer	One-Year Program	One-Year M.Phil. Thesis Based	MBA & DBA 2-Year Program
The Total Net Fees⁴	CHF 5,490	CHF 3,990	CHF 3,990	CHF 4,490	CHF 11,490
Registration Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Within a week of acceptance
Enrollment Fee²	CHF 1,490	CHF 990	CHF 2,490	CHF 1,490	CHF 4,495 + CHF 2,995	Thirty days before the start of the study
First Examination Fee³	CHF 500	❎	CHF 500	❎	CHF 500	At the end of the 1st academic year
Second Examination Fee³	❎	❎	❎	❎	❎	At the end of the 2nd academic year
Thrid Examination Fee³	❎	❎	❎	❎	❎	At the end of the 3rd academic year
Thesis proposal Handling Fee	CHF 500	❎	❎	❎	CHF 500	Before starting working on the thesis
Thesis Defence Fee	CHF 2,000	CHF 2,000	❎	CHF 2,000	CHF 2,000	Before submitting the thesis for the defence
Graduation Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Upon Successful Completion
			Optional Services/Fees
Azteca University Degree⁴	CHF 3,000	CHF 3,000	CHF 3,000	CHF 3,000	CHF 4,500	If applying from the beginning, Payable before the last year
Business Diploma Level 7, Accredited by Ofqual UK⁴	CHF 2,000	❎	CHF 2,000	❎	CHF 2,000	Payable before the beginning of the academic year
			Enroll Now

	Full Program	TopUp Program Credit Transfer	One-Year Program	One-Year M.Phil. Thesis Based	MBA & DBA 2-Year Program
The Total Net Fees⁴	CHF 6,990	CHF 5,490	CHF 5,490	CHF 5,990	CHF 14,990
Registration Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Within a week of acceptance
Enrollment Fee²	CHF 2,990	CHF 2,490	CHF 3,990	CHF 2,990	CHF 5,995 + CHF 4,995	Thirty days before the start of the study
First Examination Fee³	CHF 500	❎	CHF 500	❎	CHF 500	At the end of the 1st academic year
Thesis proposal Handling Fee	CHF 500	❎	❎	❎	CHF 500	Before starting working on the thesis
Thesis Defence Fee	CHF 2,000	CHF 2,000	❎	CHF 2,000	CHF 2,000	Before submitting the thesis for the defence
Graduation Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Upon Successful Completion
			Optional Services/Fees
Azteca University Degree⁴	CHF 3,000	CHF 3,000	CHF 3,000	CHF 3,000	CHF 5,000	If applying from the beginning, Payable before the last year
Business Diploma Level 7, Accredited by Ofqual UK⁴	CHF 2,000	❎	CHF 2,000	❎	CHF 2,000	Payable before the beginning of the academic year
			Enroll Now

	Full Program	TopUp Program Credit Transfer	One-Year Program	One-Year M.Phil. Thesis Based	MBA & DBA 2-Year Program
The Total Net Fees⁴	CHF 9,990	CHF 7,990	CHF 7,990	CHF 8,990	CHF 19,990
Registration Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Within a week of acceptance
Enrollment Fee²	CHF 5,990	CHF 4,990	CHF 6,490	CHF 5,990	CHF 9,995 + CHF 5,995	Thirty days before the start of the study
First Examination Fee³	CHF 500	❎	CHF 500	❎	CHF 500	At the end of the 1st academic year
Thesis proposal Handling Fee	CHF 500	❎	❎	❎	CHF 500	Before starting working on the thesis
Thesis Defence Fee	CHF 2,000	CHF 2,000	❎	CHF 2,000	CHF 2,000	Before submitting the thesis for the defence
Graduation Fee	CHF 500	CHF 500	CHF 500	CHF 500	CHF 500	Upon Successful Completion
			Optional Services/Fees
Optional - Azteca University Degree⁴	CHF 4,500	CHF 3,500	CHF 3,500	CHF 3,500	CHF 5,000	If applying from the beginning, Payable before the last year
Business Diploma Level 7, Accredited by Ofqual UK⁴	CHF 2,000	❎	CHF 2,000	❎	CHF 2,000	Payable before the beginning of the academic year
			Enroll Now

Bachelor in IT

Master in IT

Doctorate in IT

Academic Calendar (Admission Deadline, Intakes & Exams)

Business Management

Information Technology

Know More... (Fees, Awards, Admission, Methods & More...)

Duration:1-1.5 Years

Credits:60-90

Starting Date:Next Week

Thesis:Required

Thesis Language: English

Study Language:English

Transfer Credits:Available

Study Methods:

Dual Award: Available

Program Summary

Master Study Program

Online MBA Programs

The Benefits of an MBA

Program Specializations

Types of Programs

Regular MBA: 1.5 Years

One-Year MBA Program

One-Year Master of Research Program (M.Phil.)

Transferring Credits into Master Program

The Modules of the Academic Year

Admission Criteria

Admission Criteria

Required Documents:

Mandatory and Fundamental Fees1 of the 2025 Academic Year

Master Level

Do you have a QUESTION

Follow & Contact us

Academic Calendar
(Admission Deadline, Intakes & Exams)

Know More...
(Fees, Awards, Admission, Methods & More...)

Duration:
1-1.5 Years

Credits:
60-90

Starting Date:
Next Week

Thesis:
Required

Study Language:
English

Transfer Credits:
Available

Mandatory and Fundamental Fees¹ of the 2025 Academic Year