Executive Bachelor in Hotel & Hospitality Management

This module provides a selection of the most useful tools used in management and explores some of the uses of each. It aims to provide sufficient information to understand the principles behind each tool and enable them to be used with confidence. The module aims to help learners analyse situations within the organisation; develop solutions to organisational problems; evaluate an organisation’s position in its operating and competitive environment; and develop elements of an effective organisational strategy.

This module aims to provide an outline of the use and management of finance within an organisation. This includes an introduction to accounting and financial terminology. Learners are also introduced to the basics of financial reporting.

This module aims to develop knowledge of marketing as key management tool. This includes understanding the marketing planning process and the role of internal as well as external marketing. Using this knowledge, learners will be able to understand the value of marketing activities to an organisation.

There is clear evidence that Information Technology provides competitive advantage, whatever the business sphere an organisation operates it. To gain advantage, managers must know how IT can be used in internal and external processes to deliver better value to the end customer.

In a world of change, uncertainty and complexity, high performance in an organisation requires a blend of diverse skills and experiences. Organisations recognise that this blend is best achieved through team working.

Good leadership is essential for success in any organisation, whether private or public sector. Today, rapid change, in the form of a constantly changing competitive environment, innovations in technology and changing economic conditions, have led to the realisation that leadership is a skill to be developed.

Information is the most valuable asset in the contemporary organisation, and communication is the method by which information is shared. It is on the basis of information that business decisions are made. So without effective communications, an organisation simply cannot perform optimally.

There is a great deal of focus on creating the right type of organisation today because it is recognised that the structure, culture and management of the organisation has a huge influence on organisational performance.

So what is personal effectiveness? Personal effectiveness covers those skills and abilities that we need to have, regardless of our job, status or professional background. Personal effectiveness is about using the key skills we have identified to achieve greater productivity and successful results ? whether that be on a business or personal basis.

The words quality and excellence are used in a wide variety of contexts in organisations. We refer to a quality product, a quality company, excellent business procedures or an excellent service. So what exactly do we mean by these terms? Does quality mean conformance to specifications? Does it mean a product or service without flaws? Does it mean excellence?

Students will understand the role of the housekeeping department within a hospitality setting. This unit will identify the importance of the housekeeping department and the impact it has on the hospitality operation.

Students will be able to understand the importance of a customer focused hospitality establishment in a competitive environment by carrying out research on customers’ requirements and expectations. Students will also gain skills to deliver excellent customer service and evaluate the benefits of exceeding customers’ expectations.

Students will understand the role of the front office department within a hospitality setting. This unit will identify the importance of the front office department and the impact it has on the overall hospitality operation.

Students will understand the size and scope of the global tourism and hospitality industry. The unit examines the influences that affect it and the growth of its brands within international markets.

Students will understand the concept of employee engagement and the key components. Students will be able to assess how employee engagement can have an impact on the overall business performance by introducing specific strategies and practices.